Beauty Industry

Luxe Pack New York 2012 Line Up

The event is celebrating its 10th edition.

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By: Jamie Matusow

Editor-in-Chief

Luxe Pack New York, the luxury packaging trade exhibition celebrating its 10th edition, has released its seminar schedule featuring industry leaders and innovators, as well as several special exhibits.

Wednesday, May 16
10:30 a.m. “Processes and Tools for Packaging R&D leaders”
Marc Drucker, founder and president, NewLogic will talk on managing the innovation management process. Attendees will learn how cloud innovation tools work, and how they benefit packaging R&D organizations. They will understand the state of the innovation management marketplace, what tools are available, and what they can and cannot do with them.

11:15 a.m. Spring/Summer 2013 Megatrends: Packaging
Sharon Graubard, SVP Trend Analysis, Stylesight, will discuss four overarching themes for the season and how they will directly impact color, shape, texture, material and delivery systems for luxury packaging. Graubard will connect influences from current runways, art, fashion history, lifestyle and culture — to inform and inspire packaging and design for the season ahead.

12:30 p.m. Unleashing the Green Fairy: Journey into the Provocative World of Absinthe and See the Luxurious Packaging Concepts That Evolved
Product Ventures CEO and Founder Peter Clarke will explain the historical meaning of this misunderstood spirit and translates its rich narrative into compelling packaging concepts.

2:00 p.m. “Product, Packaging, Promotion and Passion, the “Four P’s”
Marc Rosen, internationally recognized designer/President, Marc Rosen Associates with Paul Austin, President Austin Advisory Group; Raymond Matts, International Fragrance Designer; and Douglas Virtue, President, Virtue Development, will deal with these four categories of the business — Product, Packaging, Promotion and Passion — and see how we can look back to look forward.

4:00 p.m. “The Crossroads of Research and Packaging Design: How the two combine for products with the greatest promise.”

This session focuses on examples of sustainable packaging and corporate practices for marketing and operations benefits. Presented by Beauty Packaging and featuring: Henry Renella, Senior Vice President, Estée Lauder Global Package Development; Maria Archambault, AVP – Technical Packaging, L’Orêal USA; and Kelly Kovack, Co-Founder Purpose-Built.

Thursday, May 17

10:00 a.m. “From the Idea to the Concept, a Trip into Imagination”
Rémi Sabouraud, Creativity and Innovation Expert, Goût d’idées will explore how the innovative process works and moment of idea generation. During this presentation, attendees will discover a few “ideation” tools. These techniques are useful for any issue, they just need this incredible thing we call, imagination.

11:15 a.m. “Label Designs that Sell Spirits and Wine”
Moderated and created by John Lyons, Package Design with
o Thomas Gallo, Vice President of Strategic Business Development; G3 Enterprises Inc.
o Norman Kay, CEO, IBC Shell Packaging
o Dave Lunati, Director of Marketing; Monadnock Paper Mills, Inc.
o Ron Wong, President & Executive Creative Director, Spring Design Partners, Inc.

12:30 p.m. The power of Pretty-Luxe in a Futurisitc World
Jeanine Recckio, global beauty futurologist, Mirror Mirror Imagination Group,
takes attendees thru a futuristic journey into the Future of Luxury Beauty and Lifestyle product and design …. It’s all about innovative “out-there” ideas, high design details, the emotion of touch and color and more. Everyone will receive a sneak-peek of the Crystal Ball Beauty & Lifestyle Trend Report Super Luxe Trends 2025. This seminar will also highlight innovative trends in color cosmetics, hair care, oral care, packaging, skincare, luxury spirits, fashion and more.

2:00 p.m. “Neuro-Insight and the Science Behind the Most Powerful Packaging in the World”
Donna Sturgess, Co-Founder, Buyology, one of the leading experts on innovation, packaging and brands in the world explains what drives consumer desire at a deeper level. She will discuss some of the latest discoveries in how we can now measure cool, and what science has discovered about truly powerful packaging.

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